Your Passion For Fashion

Do what you love by loving what you're doing.

With my business, consistently finding my passion for the work I'm doing is what keeps me going.

Because I've experienced many moments where I don't want to do the work.

It would be nicer to stay in bed.

But finding the passion in what I'm doing makes it that much easier to do it,

especially on those hard days.

And I think it may be the same for your relationship with your brand.

See if this helps:

If you have lost the passion you once had for fashion,

find the reason you started in the first place.

It's the 'why' that goes beyond clothing itself.

Because one cannot stay in streetwear for as long as you have without wanting more than to just make money.

Did you start your brand to make a difference?

Or was it to build a platform that elevates a particular kind of person?

Or was it to cultivate a community of like minded individuals?

Whatever it is, you owe it to yourself and the future success of your brand to start talking about it

Here to help,

Elijah

P.S. This email is inspired by true events. I'm talking about finding the love for your brand as I self-reflecting today.