Your Content Asset

There are two types of content...

Product-focused content: related to your clothing product with a primary goal to sell.

Brand-focused content: related to your brand messaging - the unique ideology, ethos, or lifestyle BEHIND the product.

I must sound like a broken record by now

Here's the thing:

Your products come and go.

With each new drop, the previous release and all associated content loses relevancy.

Once good content finds itself in the graveyard.

This is no problem, because content related to your drop is essential.

But an entire page of content that quickly loses relevancy is like building a house on quicksand - the foundation slowly moves out from underneath.

On the other hand:

Your brand-focused content is evergreen.

It is relevant for life.

Content about your brand messaging - the unique ideology, ethos, or lifestyle behind your clothing product - will never be unsearchable, irrelevant, or lose value.

In other words, by creating brand-focused content, you are building an asset.

My point is this:

By making ONLY product-related content, your media asset endlessly hovers around zero, always having to make new content to replace the old with every drop.

And because brand-related content doesn't become irrelevant, the effort is accumulative.

So if content creation starts to feel more like swimming up a waterfall than gaining momentum by floating downstream,

it's time to focus more on your asset.

Here to help,

Elijah