Sent by Elijah Delporte on

January 14, 2024

Your brand may be your only differenciation

Anyone can make high quality garments today. So find your REAL differentiation.

There are uncompetitive industries

where one can simply make a quality product where there's demand

and it will sell.

Unfortunately, streetwear is not one of them...

Here's the thing:

Anyone in the world with $100 can create a high quality garment.

So if it's not your product

what's going to differentiate you?

Truly,
Elijah

P.S. Although high quality garments are not a market difference, they are a foundational expectation. Reeping good results from marketing a brand is grounded in the assumption that you already have a good product.

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