Your brand in a word

What if you defined the feeling

that it is to wear your clothing

in one word

and made it into a video.

Side note:

The video would have nothing to do with the clothing

and everything to do with the feeling.

Here's the thing:

Buy selling a felling

you are getting to the core of why customers buy.

(at least the high spending ones anyway):

How you make them feel.

This slight mindset shift

is what separates the lifeless corporate entities

from the communities.

So, what's your word?

Truly,

Elijah