Worthy of Loyalty

Cultivating a community isn't to appear "good". It's to actually do good.

In a recent email I wrote the following statement:

"A community of people to back your streetwear brand shows that it's something worth being loyal to".

And it got me thinking...

A brand worthy of customer loyalty is one that is good.

That's to say...

The point of cultivating community is not to appear "good".

It's to actually be good!

And when I say good, I mean doing good.

Here's the best part:

YOUR streetwear brand has the opportunity to bring value in the form of a community

and bringing genuine value to the market is doing good.

My point is this:

Cultivating a community behind your streetwear brand isn't simply a market manipulation to make a buck.

Although I believe that brands that act like communities make more money, the point is that we advance the human race in a positive direction.

Even if it's just a little in our 0.00001% of the world.

Truly,

Elijah

P.S. I believe this email is a good summary of the greater mission behind this daily newsletter - to empower wildly profitable streetwear brands to create immense value in the market. So if it's for you, stick around!