Sent by Elijah Delporte on
December 19, 2023
Marketing your clothing as the first thing prospects see
Is exposing the shallowness of your brand.
It's to suggest that you provide no other value than the product itself.
It says that your brand means nothing.
See if this helps:
Save the sell for the website.
Let the first thing your prospect sees be your Big Idea...
What will they think.
How will they feel.
Who will they become.
...When they wear your clothing.
Because!
Marketing your product will see some sales
But marketing your brand will see high value customers.
I've seen it work.
And you can too.
Truly,
Elijah
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