When the Going Gets Tough

As a wise man once said....

When the going gets tough,

make it fun.

Let me tell you a story:

For the longest time I've had a whiteboard hung on wall.

It had drawings all over it, some that remained untouched for as long as three years.

And if you've ever left your drawings on a whiteboard for long enough, you'd know the challenge it is to rub off.

For weeks I looked at the board thinking I should clean it to use again, but understanding the challenge that awaited, I procrastinated.

Until I decided, enough was enough. I got the window cleaner and a sturdy towel, and I got to scrubbing.

For 30 minutes straight I stubbed. My arms burnt with exhaustion. But in the end, never had I ever seen the whiteboard so white.

As I began to write on it again, my ideas flowed in a way they hadn't before. I was able to connect parts of my brain. Content ideation become a novelty. In fact, ideation became fun.

See if this helps:

Daily anything eventually gets monotonous.

ESPECIALLY content creation.

Maybe you just need to change up the rhythm.

Here to help,

Elijah

P.S. Changing the rhythm can look like a different time, a different place, or like me, a different way. Don't let the difficulty of getting started (or keeping going) be the reason you don't make the content for your brand that truly must make.