What's Left?

If you were to remove all content about your clothing, what would be left? (the Big Idea Test)

If content during clothing campaigns is to do with the clothing

Then what's to post about on the off seasons?

Try this:

A very quick an easy test to see if you are selling a Big Idea...

If you were to remove every piece of content

About clothing drops, campaigns, new capsules or look books.

Simply, anything that is explicitly about the subject of clothing.

What's left?

What's left is your Big Idea.

It's not the clothing itself

But it's the idea that your clothing embodies.

Truly,
Elijah

P.S. Remove all your clothing focused content and nothing's left? It sounds like the idea your selling is unclear.