Whatever They Want

It doesn't matter what Supreme releases, it will sell.

Don't believe me?

Unless you've been living under a rock, you would have heard about the Supreme branded Brick™.

Yes, a literal brick.

My point is this:

For Supreme, it isn't about the product.

It's about the brand.

Some may see the brick as a comment on capitalism, and others as gimmick.

But I see it as measurement of their true success: their force as a recognised brand in society.

Now,

this is not an invitation for you to release any crap you decide you can.

But rather to suggest that it's more about the loyalty of your customers, and less the nature of your product.

Truly,

Elijah

P.S. The strength of a brand is made up of the quality of the customers. A base of loyal customers like that of Supremes is the reason for their wide recognition and high perceived value. That's my two cents anyway ;)