What Taylor Swift Can Teach Us About Fashion

Walking through the streets of Melbourne city I saw a lady wearing a tote bag with a large screen print on it's side:

"TAYLOR SWIFT - THE ERAS TOUR"

Here's the thing:

The design was cool.

But nothing special.

So it doesn't take a rocket scientist to realise that this lady wasn't wearing the bag because of it's design.

She was wearing it because of who it represented.

My point is this:

People buy more into fashion because of what a piece represents

than for the aesthetics of it's design.

Sell the message first

and the design features second.

Here to help,

Elijah