Sent by Elijah Delporte on
November 28, 2023
If you sell clothing, and only that, the value of your product is minimised to it's material cost - fabrics, energy, etc...
On the other hand....
If you sell an idea (embodied by the clothing), the value of your product is maximised by your audiences' identification with said idea.
Nike doesn't sell clothing.
Nike sells the idea of "inspiration and innovation".
And to some, that idea is worth the $4,000 they pay for their shoes.
Truly,
Elijah
I send emails just like this every day to my daily subscriber list. It’s a free email newsletter that helps you turn your Instagram followers into paying customers, all on your own.
Enter your email below to receive them straight to your inbox 😁