Value determined by the collective

A collective mindset shifts us to thinking about value

As a kid, I thought deeply about how money worked.

I remember the first time someone told me that if everyone decided that money wasn't worth anything, it would lose all value.

This BLEW my mind to learn that value is perception.

And beyond currency, the same goes for any tradable commodity (including your clothing product) - its value is determined by the collective perception.

And for this reason it's important to think in terms of the collective instead of individuals.

In other words, a community.

Because a sale-by-sale mindset makes you a slave to the system - it is what it is and whatever happens happens.

But a community mindset will lead you to control it - to change culture and the reputation of your streetwear brand -

ultimate, to create more value for both yourself and your customer.

Truly,

Elijah