To Join or to Buy

What if streetwear brands said "join" instead of "buy".

Asking people to "buy" is inward focused.

Me, me, me.

It says: "I welcome your money, not you".

And with it comes the attitude that one can sell whatever they want, simply because they can!

On the other hand, "join" is outward focused.

It ensures that we actually are providing genuine value to our customers.

Because unlike buying, the expectation is that they stick around.

And if they are going to stick around, you must make something worth sticking around for.

See if this helps:

Instead of convincing your customers to buy,

ask them to join.

Join the club.

Join the movement.

Join your community.

Because a streetwear brand that says "join"

must be one worth sticking around for.

Truly,

Elijah

P.S. Do you know a streetwear professional who would find value in joining this daily email? I would be over the moon if you hit forward. And if you resonate with something you've read, you can subscribe below :)