The Tide Will Go Out...

Trends will go in and out with the tides... So why attach your brand to a trend?

Can you attract some customers by trends?

ABSOLUTELY!

I wouldn't even be surprised if by following a trend your sales spiked.

However, as a spike suggests, the excitement will eventually come down.

frankly speaking, trend following is a short term strategy.

And will most likely only attract one-time buyers (i.e., your most worthless customers).

As the tide of the trend begins to go out, let's hope your brand isn't taken out with it.

...As may be the case for those who built their brand upon a trend.

A brand can be timeless because sustainability will never stop being an issue. Nor will skating ever stop being an interest. Nor will luxury ever cease to exist.

Build your brand upon the trends and go out with the tide.

Or come and join us to watch from the shore. The view is nicer from here ;)

Truly,

Elijah