The theme page for your big idea

What if your streetwear brand's Instagram page was more like a theme page for your community?

Streetwear brand, Seek Discomfort's Big Idea is... "Getting outside your comfort zone".

And they've made it the theme of their Instagram (theme) pageby reposting videos of other creators who embody their Big Idea -

those who live a lifestyle of "getting outside the comfort zone".

Want to know the craziest part?

‍The brand logo isn't even visible in the reposted videos!

No one at any point is anyone wearing a Seek Discomfort product.

Nor is 'Seek Discomfort' mentioned.

Because here's the thing:

‍People don't come to Instagram to be sold to.

They come to be entertain.

And if you can entertainy

ou may just find that you sell anyway

and MORE than you would have otherwise.

See if this helps:

‍Find 1 Instagram reel that aligns with your streetwear brand's Big Idea

Hot tip: It shouldn't have anything to do with fashion.

‍Message the creator asking for permission to repost, tagging them in the captionand before long your Instagram will become the theme page for your Big Idea

cultivating a community of loyal followers (members)

soon to become customers.

Truly,

Elijah

P.S. Struggling with 'content-block'? It's a lot easier to create with a clear Big Idea in mind.

I'm launching a micro-service to help streetwear brands to uncover their Big Idea - the first step in building a community of customers who show up.

There are 5 slots available, free of charge, for those who'd like to be a part of some test runs before it's priced. Act now and reply to this email if you're interest.