The Foundational Expectations

The foundational expectations are necessary.

A quality product,
An aesthetic design,
A functional website...

These are foundational expectations. 101 if you like.

Let me be clear:

I will not be covering these themes on this daily email.

The reason for this is because they are foundational expectations.

For one to cultivate customer loyalty among their buyers, these things must first be in place.

Where I come in is where many stop.

They get the foundational expectations right, then go no further.

They make a pretty t-shirt design for their next clothing campaign, however it lacks substance.

Or maybe their product has some quality to it material, though it stands for nothing.

Here's the thing:

These emails are for those who desire to create streetwear products that exist, really, to impact culture for the better.

For those who want to go above and beyond designing good looking stuff.

These are also the brands that coincidentally (or not so coincidentally) happen to be the most financially successful.

Truly,

Elijah