Sent by Elijah Delporte on
February 23, 2024
As Simon Beard, founder of Culture Kings, consistently says, the first thing any streetwear brand should do it is "find their first 1000 super fans".
Who is a super fan?
He certainly is not a normal customer.
He is one who spends 50x more than the rest.
He buys a plane ticket to show up at every pop-up.
A super fan is your biggest advocate, telling all their friends of your brand; his like minded friends sometimes become super fans as well.
He is passionate about what you do, more than what you make.
He loyally and exclusively wears your brand's garments. Mixing brands would be a terrible crime!
My point is this:
Super fans are worth the effort.
See if this helps:
Answer me this.
If your super fan was a person,
(just one person)
who would it be?
Your answer could be a celebrity you follow on Instagram. Or maybe it's your best friend.
I'm sure you could make a list, but just name the one who fits best.
Copy and paste the question into the reply and write your answer.
Now press send!
Because pressing send is step one
to finding your first 1000 super fans.
Truly,
Elijah
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