The Financial Uncertainty of Streetwear

There is an uncertainty.

The financial uncertainty of continuing with your streetwear brand makes you feel anxious.

You're unsure when it's time to go all in, or how long until it'll start giving back.

You've already heard "don't start a streetwear brand if you want to become rich", but at the moment the question is whether you'll be able to sustain yourself at all!

You've tried increasing the GSM of your garments and you even got some good feedback!

But at the end of the day, the feedback isn't funding, and the funding isn't enough.

You've tried improving the design by making something that people will talk about.

Maybe, if you play your cards right, a piece will go viral! Create the right content and BAM!

But that day never came.

Here's the thing:

Your issue isn't with the product.

You've got the quality

and your designs are already good!

Your problem, rather, is with your branding.

See if this helps:

Instead of focusing on marketing the product leading up to your next clothing drop,

try focusing on the PERSON who is going to buy it.

Think: what makes that person who they are?

What are their key identity attributes?

Who do they become when they put on my brand?

By reflecting their identity straight back at them

your brand screams "I'm yours" without even having to say it.

Here to help,

Elijah