The Casual Consumers

Product focused content is good...

....If your audience already wants to buy.

It could be the post that pulls them to the store page.

Or just makes it easy for someone who's ready.

But for the portion of your audience who aren't yet ready to buy...

They have no business with your product-focused content.

In fact, it could be the thing preventing them from getting to that point at all!

Here's the thing:

As a streetwear brand, one of instagram's main purposes is:

To make it as easy as possible for new audiences to follow what you do.

Because another set of eyes is another buying opportunity.

See if this helps:

Give the people who DON'T (yet) want to buy something of value.

Something that motivates them to follow along,

even if they don't yet have money to give you.

Because if someone who isn't yet ready to buy can easily consume your content,

they might just become someone who is.

And, hint: the portion of your audience that isn't yet ready to buy is greater than those who are. And that will always be true.

Truly,

Elijah