The 3:1 Ratio

The 3:1 ratio is the golden rule of posting to social media.

It suggests you post 3 brand-focused things for every 1 product-focused thing.

In other words, 3 posts of value you, 1 post of your clothing advertisement.

Or as Gary Vee puts it, give give give ask.

Here's why it works:

It allows you to post about your clothing products without over doing it.

Because IT IS important. So very important - if no one knows about your product, how can they buy it!?

But those who follow your Instagram page are probably closer to the bottom of the funnel than you think. They don't need as much convincing to get to your store page. 1 for every 3 is enough.

See if this helps:

Defining the ideology, ethos, or lifestyle behind your brand is now going to be the thing you speak about more than ever, so it better be crystal clear.

Here are some questions to help you clarify it or uncover it if you haven't already (side note: when answering these questions, try to forget about your clothing product):‍

- Who do your customers become when they wear your garments?

- Who is the one person that best embodies your brand? They could be a celebrity, friend or family member. Name them!

- Keep that person in mind... What about them aligns with your brand?

Truly,

Elijah

P.S. If you are feeling a little blank as you go to answer these, hit reply and type out whatever you got (or don't got). I'll help you get the clarity you need.