That Streetwear Magic

Every single week there are 100s of brands that release new clothing.

That's what Kelly at @undiscovered.ig shows us on his weekly "what's dropping" post.

And the ones reviewed are only the brands on Kelly's radar!

That's to say there's a lot that go unseen...

Here's the big question:

Why would anyone buy from x brand instead of y brand?

What separates one from another??

We'll... Essentially nothing...

Of the brands dropping new pieces, you could probably find many of the same reasons in each.

They all have a fairly high standard of quality.

They make stylish garments.

Here's the thing:

If you're like most of the streetwear brands I work with, you may find yourself similar to many of the brands in this weekly "what's dropping" post.

Your style is cool enough to make the list.

You have a quality that keeps customers coming back for more and gives them reason to tell their friends.

However you lack the magic that sets you apart.

You've spent a small fortune and no small duration of time adding note worthy design elements, hoping they'd get the conversation started about your brand.

You've posted extensively about the process and bts of manufacturing your textiles, the printing process, and packaging your products in hopes it will build enough trust with repeat buying customers.

At times you've even doubted if the fashion industry is for you, telling yourself it's over saturated and you came in a little too late.

Well I got some news for you:

The magic that sets you apart,

that makes you the talk of the town,

often goes beyond the garment.

In fact, it probably doesn't have anything to do with your clothing product at all.

Truly,

Elijah