Thanks for being here!

Add value beyond the clothing product itself and you'll find a community is formed.

Yesterday I wrote about what your loyal customers look like.

Today... How does one treat their most loyal customers like loyal customers?

The best 'thank you' one can give is by adding value.

If you are only marketing your product, your clothing has no more value than its material cost.

And there is always a cheaper option of the same.

However:

By simply using your platform to tell the world for who and what your brand stands for,

You give your most loyal customers value.

Now as they proudly wear your logo on their shirt

Your customers represent (re-present) the idea you communicate through your platform.

You clothing becomes a device to communicate THEIR identity

And, thus, form relationships with the others who believe the same.

This is how communities are formed.

So... Welcome to identity marketing!

The art of adding intangible value.

Truly,

Elijah