Streetwear is like Art

Your streetwear brand is like an art gallery.

Where your products are the paintings

your Instagram page is the gallery itself

and your the curator.

Just like the art gallery, interested people enter and look around at the walls.

Most just look at the paintings.

Others go as far to read the labels.

They find the story behind the painting more interesting than its aesthetic quality.

And those are the ones that sometimes,

just sometimes,

go as far as to buy a piece.

And it is for them that the story is written.

Here's the thing:

Most will come just for your garments.

They couldn't care less about reading the story behind your brand

or wondering about what it stands for.

On the other hand, some WILL care for the story.

And they are the ones that will become your biggest supporters,

the most loyal customers,

and apart of the community!

My point is this:‍

Even though no everyone's going to care about your 'branding',

someone will.

And that someone is also the one that puts the most money on the table.

So it's better putting it out there it than not.

Truly,

Elijah

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