Starting Your Fashion Podcast

You've likely heard that a customer needs at least 11 interactions with your brand before they buy.

But for some customers (the ones that matter the most), they need a little more.

They need 7 hours with your brand too!

And that's how we get the 7-11 rule.

7 hours, 11 interactions.

Here's the thing:

Accumulating 7 hours of time with an audience member can be difficult.

Especially when Instagram & TikTok videos are 30 seconds a pop.

To be precise, it would take you 840 reels of 30 seconds to accumulate 7 hours of watch time.

Most brands haven't even posting 840 reels in their lifetime....

This is when long form content becomes the biggest power move there is:

Spanish brand, Nude Project, has a weekly podcast where they share their message: You can achieve anything with passion.

They feature guests and facilitate conversations on the topic of following your dreams and turning your passion into a career.

And being that each episode is about an hour long, building 7 hours worth of relational equity with a viewer becomes somewhat manageable.

See if this helps:

Get yourself an annual subscription to RSS.com podcast hosting​

and invite some guests that truly embody your brand.

Someone you look at and think, "that person is the epitome of [YOUR BRAND NAME]".

But what would you talk about!?...

More on that question, tomorrow.

Here to help,

Elijah