Social Proof

Social proof gives your garments value beyond their material costs.

Nike’s ‘swoosh’ is one of the most well known symbols in our modern society

Even beyond the world of fashion

And every time you see their logo

On someone's shirt or shoe

Their validity as a brand is strengthened.

They have SOCIAL PROOF.

Proof of what?…

Proof of quality

Proof of demand

Proof of community

All of which are important for any brand wanting to cultivate high value customers.

Because each of these qualities

Give your garments value

Beyond their material costs

See if this helps:

Instead of telling your audience WHAT your product is

Tell them WHO it’s for.

You may find that it gets you one step closer

To seeing your brand on the RIGHT person

Giving your brand the social proof needed

To attract your high value customer

Truly,
Elijah

P.S. Everything good isn’t good until there is social proof… If you’ve particularly enjoyed something on my mailing list, hit reply and drop me a line I can use as a testimony.