Selling is Giving

Business is about giving more than you take (in allllllll ways).

Yesterday I wrote to you about how giving in your content will help you grow.

But how do can you be sure if giving works as a viable business strategy?

Take a look:

The first time someone bought your garment, it was because they believed your clothing product was worth more than the $x they paid for it. It was a trade in their favour.

And when they bought from you again, it was because what they believed was found to be true.

In other words, you already give more than you take with the product you offer.

Because to someone, the value of your branded t-shirt is higher than its price.

And if you didn't believe you were giving more value than you were taking, you wouldn't be selling clothing products at all.

So let your product be the example:

Business really is about giving more than you take.

Apply the same mentality to the content you create

and people will begin trading their attention for the time it takes to consume your content.

And if all things are considered equal - you double the eyes, you double the sales.

Here to help,

Elijah