Sell to the customer, get the sale

Selling more garments is an end goal, not a beginning business strategy.

I've got a tough question for you...

Are you trying to win sales or customers?

Because the strategies are vastly different.

A SALE winning strategy looks like:‍

Marketing a product as the first thing a potential customer sees.

Offering discounts and sales.

Every effort must make a profit.

A 'me first' business mentality.

A CUSTOMER winning strategy looks like:‍

Marketing an idea instead of a product.

Understanding that customers don't buy the product, they buy the brand.

Efforts to increase customer satisfaction.

Adding value to customers as a priority.

My point is this:

Sales come and go.

Once the check out is complete

there's no guarantee for tomorrow.

A sales winning strategy can lead to dramatic income fluctuations and uncertain future predictions.

And sometimes it can take a streetwear brand to be stuck in the worst of the feast-famine cycle to realise that:

when a streetwear brand makes the shift to win customers instead of sales

they build a community that shows up on drop day

ultimately leading to the sales they wanted in the first place

in a predictable and accumulative way.

Changing one's mindset is a small shift that yields big results.

Truly,
Elijah