Sent by Elijah Delporte on
June 2, 2024
3% of customers are ready to buy right now.
You drop a clothing collection and they are the first to throw money down.
Another 17% are gathering information and may be interested.
They've followed your Instagram account, they watch you release new garments, but you won't see their name on Shopify.
The last 80% are not even there yet...
Here's the thing:
By ONLY posting about the clothing products you are selling, you reach a good 3% of your audience and ostracized the other 97%.
In other words, you're missing out on a hell of a lot of value.
By taking what you consider to be the most profitable approach, you are leaving money on the table.
And all because you're marketing to those who don't even need to be marketed to anymore.
I mean... They're ready to buy! They don't need another 10 posts to convince them of what they already know.
My point is this:
By saving the sell for last and, in the meantime, posting something of true free and honest value,
you reach 32X more of your audience than before.
All of a sudden, the 97% are invited to the party.
And inviting them to the party is one step closer to becoming a paying customer.
Here to help,
Elijah
P.S. I'm not sure you knew, but I have a community where you can learn how to make your streetwear brand a full-time career with Instagram and it's 100% free to join.
It's worth joining for the 1-on-1 on boarding call alone... In a 20-minute video call I'll give you 1 Instagram page tweak you can implement right now to make it 10% better.
I send emails just like this every day to my daily subscriber list. It’s a free email newsletter that helps you turn your Instagram followers into paying customers, all on your own.
Enter your email below to receive them straight to your inbox 😁