Raising Prices, Increasing Value

When adding value with community, the sky's the limit.

If you want to raise the price of your garments,

above the average in the market or simply higher than what you are already pricing,

you must also increase value.

‍Here's the thing:

‍There's only so much value you can add when it's directly correlated with product.

For example...

How "quality" can a material really get?

How many zips can you add before it gets impractical?

I mean, at some point increasing the GSM is reducing value. Not adding it! 1000GSM would be a log to carry around!

In other words, there is a limit.

‍My point is this:

‍When it comes to clothing, value must come from beyond the product.

There are bags that are on par with the quality Louis Vuitton offers that sell for far less.

So what's Louis go over everyone else?

It goes beyond the product.

Truly,

Elijah