Posting Between Drops

Don't keep your audience in a 'start-stop' cycle with your content.

Your growth halts.

You just released you clothing drop

and everything was just fine.

Nothing went too badly or too well per say.

But now that there's nothing to release,

there's nothing to post.

And so your audience is doing what an audience does when it isn't engaged with.

It goes stagnant.

Your customers are doing what customers do when they aren't kept warm.

They don't buy again.

The plot thickens:

But what would you even post if you wanted to?

If you found the time, what would you consistently put out the world that's still relevant to your brand?

If you don't have a new product to post about, then what!?

See if this helps:

Ask yourself the question: "what's the meaning behind my brand name".

In your answer what you may find is a conceptual idea.

Something that goes beyond your clothing product

AND represented by your clothing product.

Make content about THAT.

It's an ideology.

It's an ethos.

It's a lifestyle.

And it's your brand.

It's brand-focused content that you can make, whatever the weather.

Releasing in 2 weeks? You can make it.

Between clothing drops? It's still relevant.

Haven't even released your first collection yet? You can build an audience of superfans before you do.

Don't let your audience go stagnant or customers go cold.

Start posting and never stop.

Here to help,

Elijah