Pick One

If you aim at nothing, you won't hit anything.

The brands that just want to be ‘cool’

Without really knowing what that means

Or very specifically who it’s for

Don’t end up becoming cool.

Because aiming at nothing

Won’t hit anything!

But take a look…

Supreme aims at a hyper focused minority

Grouped by a common love for NYC

And they hit the bulls eye!

But, if their target is so small, how do they have so many customers?

Every target has a centre

That feels the biggest impact

But a bullet with force creates ripples

Which means those outside

Feel the impact too.

See if this helps:

Stop worrying about hyper focusing

And do it already.

Truly,

Elijah