Sent by Elijah Delporte on

May 19, 2024

Passion >

Expressing the passion for your streetwear brand allows your customer to express their passion for you.

When I began working with "Matt", he told me about his life mantra - to do what makes you happy.

To my surprise, this mantra of happiness wasn’t only a personal message, but the message he wanted to share through his clothing brand.

Because for Matt, happiness is about inspiring it in others too.

In our Social Media Roadmap, we started by further clarified this message: to inspire others to find happiness in what makes them unique.

But this message was no good written on a piece of paper at the bottom of a desk. It needed to be expressed through the place it mattered most - Matt’s brand Instagram page.

When Matt began posting brand-focused content about his message rather than just the product, the effect of our work together really began show.

On one particular post, his followers commented:

“you are doing good things 💜

“Clean af vid & clean af hood😮‍💨

And

“Love this shit bro keep going ❤️❤️🔥🙌”.

The perception of Matt’s brand changed for the better in the eyes of the public.

He was no longer here just to sell out a clothing drop.

Matt’s brand was here to share a positive message of happiness and individuality

and Matt’s audience recognised that.

They were in love.

My point is this:

When you get to the ‘why’ behind what your doing,

(beyond your clothing products)

You find your true passion.

And by expressing that message to the world through your content,

So too do your customers find the passion for your brand.

The kind of passion that makes the say “clean af vid & clean af hood😮‍💨”

Here to help,

Elijah

P.S. Unlike Matt, you might not be so clear on your brand messaging. That’s okay! In the Social Media Roadmap, we clarify your brand's messaging then turn it into content you can start creating right now.

You leave with a 20+ page personalised content strategy with practical step-by-step instructions for how to continue growing your brand.

If $280 sounds like a bargain to bring back the passion for your brand and make your audience love you, book your own Social Media Roadmap now.

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