Opportunity for the Non-Customers

Product focused content is good...​

If your audience already want to buy.

It could be the post that pulls them to the store page.

Or just makes it easy for someone who's ready.

But for those of your prospect customers who aren't yet ready to buy...

They have no business with your product-focused content.

In fact, it could be the thing preventing them from getting to that point at all.

​Here's the thing:​

As a streetwear brand, you have one job with your Instagram page...

To make easy as possible for new audiences to follow what you do.

Because everyone knows another set of eyes is another opportunity.

See if this helps:​

Give the people who DON'T (yet) want to buy something of value.

Something that motivates them to follow along even if they aren't in it to give you their money yet.

Because if someone who isn't yet ready to buy can easily consume your Instagram content,

they might just became someone who does want to buy.

And, hint: the portion of your audience that isn't yet ready to buy is greater than those who are. And that will always be true.

Truly,

Elijah