Not Enough Hours in the Day

A couple of days ago, I shared with you why I believe your product-focused content doesn't belong on Instagram.

Then yesterday, I wrote to you about what to post instead - brand-focused content.

But there comes a time when a brand-owner sees the sense in posting less about their product and more about their brand.

Yet there is still one obstacle...

There aren't enough hours in the day to get to the bottom of the to-do list.

And as is the case with most streetwear brands, content creation is left as an afterthought.

It goes on hold until there's another collection to sell.

And so too does the audience growth.

A once steady increase comes to a swift halt.

Previous customers aren't kept warm, and new prospect-customers aren't added to the audience.

Here's the thing:

Your audience is your brand's most valuable asset.

Without a brick and mortar store, nearly 100% of your sales originate from somewhere like Instagram.

In which case, social media isn't just a side of your business, but, in fact, the lifeblood of your brand.

Without your audience, there are no customers.

My point is this:

Not having enough time to make extra content that isn't even about your clothing products is a valid claim.

There's a lot to do.

But by treating brand-focused content as an afterthought, you're left without customers for tomorrow.

So let's make this work...

See if this helps:

Set aside 60 minutes at the start of every single day

and in that time, make a single piece of brand-focused content from start to finish.

From idea --> ready-to-post

It could look like this:

• 10 minutes ideation/ scripting
• 25 minutes filming/ capturing
• 25 minutes editing

But it doesn't have to.

And it's true...

That awkward time of content creation in the beginning can HURT

But the more you experiment, the more you can iterate.

And the more you iterate, the better your content gets.

And the better your content gets, the better it works.

The only thing to be afraid of is not experimenting at all.

Here to help,

Elijah

P.S. I've create a resource that you can use for the 'ideation' phase of content creation - because starting is usually the hardest part. It'll help you create content that's truly valuable to your core audience, and I use it daily. Reply "yes" to this email, and I'll send it through free of charge :)

It's not publically available beyond THIS email. So if you want it, get it now!