Sent by Elijah Delporte on
June 22, 2024
NIKE and Adidas
side by side
in the same shopping centre.
Both are active/streetwear clothing brands.
They are both solving the same issue... Clothing oneself!
And most would agree that both brands do a pretty good job.
But here's the thing:
Even still, there are some customers that religiously shop at NIKE,
while others are loyal to adidas.
See if this helps:
If you're only putting a logo on a t-shirt like every other brand,
that's totally okay!
At the end of the day, both NIKE and Adidas make vertically the same product.
But know one thing...
What sets them apart isn't their product.
It's the message behind their product.
Here to help,
Elijah
P.S. If you are struggling to find the message that sets you apart, I've created an entire lesson in my new Streetwear365 Masterclass course on this topic exactly.
The course is 100% free to access inside my Skool community for brand owners. Click here to join for free and access the course now -->
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