Money & Mission

Some go to the far extreme of money.

Nothing else matters but making more, selling more, and improving margins.

It is a totally inward approach to running a streetwear brand.

Others go to far extreme of mission.

They suggest as though nothing else matters.

They couldn’t care less for money.

Here’s the thing:

The best place to be is somewhere in the middle.

To be mission focused first and realising the role money plays in allowing you to continue spreading your message.

My point is this:

Every streetwear brand need a mission beyond money.

Noble missions make money.

And money is what allows you to continue the mission going.

Here to help,

Elijah

P.S. FYI - your mission doesn’t have to be to fix the climate crisis or stop world hunger. It might be create a platform where you elevate artists and creatives. Or maybe it’s to inspire people to say “yes” more and get outside their comfort zone.