Money Left on the Table

Marketing your product or your brand means the difference between marketing to low or high value customers.

It's true.

Obsessively marketing your garments might see some sales.

However, money will be left on the table.

Here's the thing:

Obsessively marketing a product earns one-time buyers.

AKA the 80% of customers

That only contribute to 20% of income.

In other words, not your most valuable customers.

See if this helps:

Obsessively marketing a brand instead of product is like saying:

"Give your loyalty, not your business".

And you may find

That before too long

That they give their business too.

Again and again.

Truly,
Elijah