Merry Christmas

The Christmas Spirit shows us that we care more for the intangible.

The Christmas Spirit cannot be wrapped up and placed under a Christmas tree.

But it can be given.

In other words, it isn’t tangible

But the Christmas Spirit is embodied in tangible things.

For most, the giving of gifts is less about the gift itself.

Because the intangible feeling of being seen

Of being acknowledged

Of being loved

Is endlessly more valuable than the nicely wrapped pink pony under the tree.

My point is this:

Selling a product for the feeling your customer receives

Or for the community they become apart of

Or for the just cause they stand for

Is endlessly more valuable

Than the tangible product itself.

Truly,

Elijah

P.S. I wish you a very very Merry Christmas. Take a moment to remember what it’s really about.