Matters of Opinion

If a customer's buyer decisions were only based on logic

picking a brand to buy from would be as simple as...

"who has the highest GSM clothing products?"

The answer to that question is very easily quantifiable

and you can compare one brand's garment GSM to another.

In this reality, there is only one 'best option'.

There is only one brand that we'd all buy from.

But here's the thing:

Picking between two brands ISN'T as simple as that.

It never has been.

Still we fight over Apple and Android,

Ford and Chevy,

Nike and Adidas.

My point is this:

Logic places a role in all buying decisions.

But you certainly cannot argue that the ONLY reason someone would buy your clothing product is based on logical reasoning.

In fact, I would say logic is secondary to the real decider....

Feeling.

Here to help,

Elijah

P.S. I'm an Apple man, and I will forever tell you why an iPhone is better with logic - it has the cameras, the resolution, the battery life. But at the end of the day, the only logic that motivates me to choose Apple over Android is feeling and identity.