Many goals can dilute the water

Instagram CAN do all that... But does that mean you have to?

The problem with diluted water is...

It's not safe to drink.

Who knows what's hidden in the merk!?

And anyone that sees diluted water in their right mind won't drink it.

My point is this:

Too many simultaneous agendas while using Instagram can dilute the water.

You COULD:

• Attract new customers
• Sell to old customers
• Sell to one-time buyers
• Sell to loyal customers
• Advertise your latest drop
• Cultivating a community
• Introduce yourself
• Get customer feedback

But do you have to do all that?

And if you did, would it only dilute the water?

And would serving diluted water to our audience mean they choose not to drink from your cup at all?

In other words, when the mission isn't clear, you make yourself very difficult to follow.

See if this helps:

Instead of doing all you possible could,

pick an agenda and stick to it.

Is your Instagram a place to introduce newcomers to what your community is about?

Maybe it's where you establish your brand under a specific ideology or culture?

Or is it where you cultivate loyal customers?

This way, you serve only the purest of water to your audience

which makes drinking from your cup

as easy as ABC 123.

Truly,

Elijah