Majoring in the Minors

There are somethings in business that are major.

Like creating high quality garments.

Or building a community.

And there are other things that are minor.

Like posting at the correct time.

Or using just the right hashtags.

And the way we know the difference is by the results an effort produces.

(financial success being one of many metrics).

Yes, I know it isn't so black and white.

But my point is this:

If it takes you a half-day in studio,

$500 in models,

and another 3 hours of editing for you to post a photo of a product

you must be very clear about what results you expect

to call it a success

and time well spent.

When the effort outweighs the result

is when you're majoring in a minor.

It's time to change the strategy.

Truly,

Elijah