"I want to create content, but it's expensive"

In order to build a community, you must let your members (customers) know what it's about.

This. Means. Content.

And content means:

Planning

Equipment

Filming/ photography

Editing

Revisions

More editing

More revisions

Posting (sometimes)

And if you don't pay someone to do it for you, it costs you in time.

In other words, it's expensive for more reasons than one.

However, it doesn't have to be:

Imagine a short list of willing brand ambassadors -

People who already believe in your brand and embody the lifestyle behind your clothing.

What if every now and then, they were given a piece or two from your latest collection

in exchange for a consistent flow of content that is perfectly on brand.

My point is this:

Ambassadors make it a little easier to tell the world what your community is about

because a consistent flow of content

about your brand and it's lifestyle

is what attracts the common-minded individuals

that will make up your community.

Don't make it hard for yourself.

Truly,

Elijah

P.S. Not sure about the 'Big Idea' behind your clothing? How about who your community is for? Reply to this email and I'll send through a document with 5 questions that will bring clarity to your branding beyond the product.