Sent by Elijah Delporte on
June 24, 2024
Yesterday, I wrote to you about why (nearly) every dollar and every second should be invested into your social media.
Because nearly 100% of your customers come from social media. If you want to increase revenue, invest in where your customers are.
But how do you actually go about investing into social media?...
Here are a few of my ideas:
--> THE CONTENT ITSELF
By increasing the production value of your photos and videos, you set yourself apart from the competition. What could you make if you spent even just $20 on a video?
--> COMMISSIONING AN EDITOR
The best way to learn is to do. The more you do, the quicker you learn. If commissioning an editor allows you to increase your content output, you can experiment more times. In other words, you find out what works fast!
A single viral video could be an entire sell out clothing drop. High demand = greater potential to increase revenue.
--> PAY AN INFLUENCER
Leveraging somebody else's already thriving audience is a great way to grow your own. If you got some extra cash, find a content creator in your niche and pay them to create some content for you. Post it to your own page as a collaboration post and watch the magic happen.
And if you don't have money, spend time:
--> CREATE THE CONTENT YOURSELF
Plain and simple.
--> UPSKILL YOURSELF WITH FREE RESOURCES
There is no shortage of YouTube videos teaching concepts like SEO, viral video creation, how to create great hooks and more. Taking a business day to educate yourself in ways that are going to increase your revenue is one of the most underrated investments.
--> JOIN A COMMUNITY
I've recently started a free Skool community teaching brand owners how to turn their passion into a full-time career. If you dream about some day quitting your 9-5, join for free by click this link now -->
My point is this:
If you reinvest into where your customers are,
chances are you will probably make more sales.
And now you know how, there is no excuse not to reinvest.
If it would help anymore, reply to this email with how much extra cash you got and I'll give you a couple of ways you could spend it to multiply.
It doesn't matter how much you got - $50, $500, $5,000, $50,000.
We can make moves with it!
Here to help,
Elijah
P.S. If you're interested in the topic, I just released a podcast sharing some more way to reinvest into your streetwear brand. Watch the full episode on YouTube by clicking this link -->
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