How To Post Value Content While Staying On Brand

You know you want to post about something more than just your clothing product

but you also want to stay on brand.

You don't want to confuse your audience.

You're concerned that value content might muddy the waters as a product-selling company.

You are fearful of feeding your follows something that'll turn them off.

Is that even what they followed you for in the first place?

The worry of losing what you already got is holding you back from making the step to posting about something more than your products.

It's time to provide some real value.

But here's the thing:

Posting about something other than your product is the only way to 'stay on brand'

Because your brand goes beyond the product.

In fact, a brand should be able to be picked up, placed on another product, and remain unchanged.

Therefore, posting valuable content about your unique lifestyle doesn't haven't to be off-brand.

It's the most on-brand thing you could do.

See if this helps:

If you brand is crystal clear before you even begin creating,

posting valuable content about your unique ideology, ethos, or lifestyle WILL NOT take way, confuse, nor write-off your audience.

It will clarify the reason they love you.

Here to help,

Elijah