How To Find Your Brand Message

Today a friend of mine asked how I actually go about creating non-product content for a streetwear brand.

Let's call this friend 'Jake'.

This is how the conversation went down:

JAKE: How do you actually go about creating non-product content for a streetwear brand?

ELIJAH: I start with their brand message

JAKE: So... How do you find that?

ELIJAH: I usually uncover their brand messaging in a meeting by asking some questions, but if I had to right now, I'd look to their 'about' page.

And that's exactly what happened:

Jake chose a brand at random.

I went to their about page,

and found this line:

....showcasing a unique blend of music and sport found across the globe.

from which one could create story-focused content around rappers or athletes.

See if this helps:

If you are struggling to find what content you would make besides your clothing products,

open up your store page and reread the 'about' section.

You might just find your brand messaging

already written

and hidden within the paragraphs.

Here to help,

Elijah

P.S. Did you find it? Feel free to send your about page link and I'll help you find it/ turn it into a piece of content you can create today, free of charge. But really... Press reply!