Getting to the Root

Sell the outcome your garments bring, not the garments themselves.

When your customers buy your clothing

What they are really doing

Is putting money on the table

for what they believe is the solution

to the outcome they desire.

If your clothing is the solution

What is their desired outcome?...

Social conformity?

Status or notoriety?

A feeling?

Community?

Clue: clothing themself is likely the least of all.

See if this helps:

Sell the outcome

Not the solution

Truly,

Elijah

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