Sent by Elijah Delporte on
February 10, 2024
Selling a community
before your clothing product
gives you the ability to talk about what you love.
You love skating?
Good.
Because growing a community of skateboarders will require you to talk about it!
Love art?
Talk. Talk. Talk. And don't stop!
And in the process,
the crowds will come!
My point is this:
Building a community can become the reason to get up in the morning;
the passion you've always wanted to follow.
And talking about your passion
just so happens to be a good business strategy.
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