From Your Secret Admirer x

People FIRST fall in love with the brand

THEN they fall in love with the designs.

Take StreetX, for example:

Some come for the brand's well designed garments.

But most (at least the customers that matter) come because of the founder's persona.

Daniel Bradshaw has inspired a passion in the hearts of his audience for StreetX with his personal brand,

so much so that someone even got Dan's face tattooed on their body.

Don't believe me?

​Check out the post here​

My point is this:

The reason one becomes loyal to a brand goes beyond the garment.

In fact, it has very little to do with your clothing product at all.

One way to drive loyalty is, like Daniel, through a personal brand.

And the reason it works is because people buy the idea, message, lifestyle, ethos, community.

....There are a 1001 names for it.

But a personal brand is only one way of many.

Here to help,

Elijah