For the Real Ones

Instead of targeting the masses, make content for only the most loyal 20%.

WIP

An acronym for 'work in progress'.

They are the popular pages many streetwear brands create for their most loyal customers;

for those that want to REALLY follow along with the behind the scenes;

for the real ones.

Here's the thing:

The fact that WIP pages exist means that most streetwear brands recognise there is a part of the audience more into their brand than others.

My question is this...

Why is the WIP page separate from the main page?

See if this helps:

Instead of creating a separate page for the most loyal 20% of your audience,

keep it all on the main page!

In other words, get into the mindset of targeting the most loyal 20% over the far less profitable 80%.

Because if everything you do targets only your most loyal customers

they will come and multiply

So the ONLY question that remains is...

What do the real ones want to see?

Truly,

Elijah