First Impressions Matter

First Impressions determine how and for how long a customer will continue with your brand.

​Rosie's Place is the brand selling the feeling of home away from home.

And it's immediately evident.

As the first post pinned on the Rosie's Place company Instagram account, they share the story of Rosie, a mother known for her hospitality.

Rosie's door was always open.

Judgement was left at the entrance.

And Rosie's place was, for many, a home away from home.

Here's the thing:

One's first impression is not material specs, drop dates, or special garment features.

In fact, the pinned video doesn't even sell you on a product.

The video sells you on an idea.

So anyone who resonates with Rosie's hospitality - the idea of being non judgemental, accepting, and leaving the door open - is hooked in the first 30 seconds.

And an emotional hook

is a hook for life.

See if this helps:

If you're having trouble connecting with your audience,

or on a very real level, struggling to increase the lifetime value of your customers,

sell them on your story

before the product.

Create a video sharing your brand message

and pin it as the first thing any newcomer sees.

Because first impressions matter.

Here to help,

Elijah

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